Aunt Jemima as an Example Racial Superiority and Stereotyping Essay

Aunt Jemima as an Example Racial Superiority and Stereotyping - Essay Example The origin of the logo for the company was said to have come up when Chris Butt, who had developed a recipe for self-rising pancakes happened to see a minstrel show by two comedians Baker and Farrell (William & Mary University). Rutt and his partner took inspiration from a character portrayed by the minstrel show and the logo of Aunt Jemima was born. Initially, the picture showed a colored woman dressed as a typical Southern slave with a headdress that used to be worn by such classes during the time of slavery. While the promoters of the product claimed that the logo was an indication of Southern hospitality, many others felt that it portrayed a benign or subtle form of racism and stereotyping. By the 1950s, protests against the logo grew, especially among the African American community. The company then changed its (popular) logo, depicting younger Jemima without the headdress. The final version of the logo showed a graying African American woman with earrings was brought out in 198 9. This, according to the company intended to portray the message that the lady in the picture was a working mother (and not a slave). But the racist angle still remained because she was colored and not Caucasian or White. The Company also removed their punchline, I'm in town, honey’, which was typical of the language used by the community at that time. A society dominated by whites, exploitation of colored people in the form of entertainment and business was seen as acceptable and even reassuring superiority of class ("Exploiting race and ethnicity"). According to the article, consumers (White) were comfortable when colored people were seen as contented plantation workers who were ignorant and comical fools. Author M.M. Manning agrees with the view that Aunt Jemima logo does portray and image of race superiority.  

Assessment case study Essay Example | Topics and Well Written Essays - 2000 words

Assessment case study - Essay Example The two most important models related to disability are the medical and social models. For assessment of John's case, I would follow both the models as "Both the medical and social model aim to 'cure' disability, the former by curing the impairment and the latter by curing the environment and social attitudes. This indicates that, despite the polarity of their views of the world and the opposing positions they occupy, both models aim to improve the state of disability." (Wilson, 2003. p. 22) When a disabled child is small, his condition does not bother his parents much, as bringing him up is like bringing up a normal child, as at that stage all children are dependent on their parents for their needs. It is when the child grows up (during their adolescence stage) as is the case of John who is 15, that the parents as well as the disabled child realize the reality that that their situation is different from the rest and is going to remain the same. This is the time when parents get tota lly dejected. Since I am going to meet John and his family at such a critical stage, I would keep in mind that he and his family need emotional support more than anything else. For family members the burden of shouldering the responsibility of a disabled person takes a toll on their psyche and might frustrate them so much, that they start abusing and cursing the disabled person. They might not allow the disabled person to do things according to his liking by pointing his incapability to him. During the assessment meeting I would look into this aspect to determine whether John is getting proper care and love by his parents and siblings or not. If I find something amiss I will try to focus on this aspect so that John and his family members are able to deal with their unfortunate situation in a better way. I would see to it that every positive change begins from home. Since John is so used to of his family members being an intermediary between him and outsiders, I will try to encourage John to express himself as much as possible in the first meeting so that he gets comfortable with me and sheds his hesitance as my main objective is to improve his condition more than that of his family members. Both John and I will have to struggle a lot to understand each other because of his critical condition. I will try to systematically organize the service delivery in accordance to the policies and programmes designed by my team to deliver the best possible service to John and his family. Since assessment meeting is not only about John, but his circumstances too, I will try my best to organise, systemise and rationalise the information provided by John's father in his letter as well as my face-to-face communication with his entire family sensitively to get the crux of the whole situation. In this case, I will totally abide by the viewpoint of Coulshed and Orme who have rightly pointed out that "assessment is not just an event, for example the production of a profile on someone or a report for the court; it is, as indicated, a way of continuously collecting and synthesising available data, which includes thoughts and feelings, in order to formulate 'treatment' plans." (1998, p. 21) Through the letter of John's father it as clear that in the past he has not got much help from the